Monday, March 7, 2011

Who Is To Blame For Angry Black Women On Celebrity Apprentice


We have had our share of outrages over the promotion of the image of the angry black woman on television and in popular culture. Where do we place the blame for real life angry black women on a reality show like The Celebrity Apprentice?

The loudest outcries came over the Pepsi Max commercial aired during Super Bowl XLV. An article titled “'Angry black woman' Super Bowl ad promotes stereotypes” by Ronda Racha Penrice February 7, 2011 and published on the Grio website goes into the roots of the anger. That Pepsi Max commercial was a scripted, cast and produced piece. The Celebrity Apprentice is a very popular reality show starring real estate mogul Donald Trump and a cast of celebrities competing to win various contests or get fired. The 2011 seasons, from all accounts, has a toxic and anger fuel relationship between two cast members.

Star Jones formerly of The View on ABC and NeNe Leakes of The Real Housewives of Atlanta clashed on the show. Obviously details are not being released because all of the episodes have not aired yet, but Leakes went as far as to say that she would not spit on Star Jones if she was on fire. Apparently things became very heated. This will be great for ratings as viewers will tune in to witness the drama, but what about the image. These are real black women going after each other.

There are no fingers to point at some larger corporation as these folks are themselves and maybe that is the point. Those with knowledge of Star Jones and NeNe Leakes from past television appearances could see this coming a mile away if these two personalities were paired together for an extended period of time. Maybe these are two angry black women and it only reflects on them and not every black woman in America.

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